Become a Value Provider

 

Blogging creates for you the opportunity to share your insights, answer common questions, and strengthen your reputation as a trusted advisor and resource.

 

To differentiate from competitors, build loyalty with your real estate clients, and drive more referrals, you can’t just be a real estate agent—you have to also become a value provider. You have to position yourself as not just someone who can help people buy and sell houses, but someone who can also act a resource that people can turn to when they need help.

One of the best and fastest ways to become a value provider is to invest in blogging and content marketing for your personal brand. Blogging creates for you the opportunity to share your insights, answer common questions, and strengthen your reputation as a trusted advisor and resource in the minds of current and future clients.

The easiest way to get started with blogging for your real estate business is to make a list of the top 25-35 questions you get asked most often by clients. Your answers to these FAQs can act as the foundation of the first batch of blog posts you create and share on your blog. For example, you might write blog posts that address topics like:

• How to pick the right location when you’re planning to have a family
• What first-time homebuyers need to know when searching for a home
• What to expect on closing day
• How to successfully negotiate without offending sellers

 

For more real estate blog ideas, explore this blog post.

 

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Vit Lastovka
I transformed my passion for design, experiences in business, markting and online jewellery sale into digital nomad lifestyle. Sustainable traveling together with website design and internet marketing became my new way of living.

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